Your website can't afford to just be beautiful. It needs to perform.
A beautiful website that doesn't perform is the most expensive thing you can own. Looks get you noticed — performance is what pays the bills.
Articles
Thoughts on design, branding and building websites that actually do their job — from The Magic Torch.
The best thing a website can give you isn't leads. It's time.
Everyone wants more from their website. Often the most valuable thing it can do is quietly hand you back the hours you're losing to admin.
A logo is not a brand
Plenty of businesses think they've sorted their brand because they've got a nice logo. The logo is the easy bit — and the least of it.
Template or bespoke? An honest answer from someone who sells bespoke
I build bespoke websites for a living — which is exactly why I'll also tell you when you shouldn't pay for one. A straight guide to choosing.
I still work with clients I designed for 20 years ago. Here's why that matters.
In an industry built on churn, some of my client relationships are older than most agencies. Here's what two decades of working together teaches you.